Steve Albini’s letter to Nirvana before recording In Utero is a perfect example of how to explain client fit. Albini knows exactly what he wants to make and is able to clearly outline why you would or would not want to work with him.
There’s a benefit to being able to describe your services in a way that makes people either yell “hell yes” or “no”.
I also loved this choice quote at the end:
If a record takes more than a week to make, somebody’s fucking up.